"In sales, in business, you have to be able to clearly articulate what you do in such a way as to make the person you’re communicating with say, “Wow, how do you do that?” Your ability to summarize the benefit of your product or service is the key to success in selling. If you can do that, you can make all the sales you want to make for the rest of your life."
Quoted from a T. Harv Ecker article "What Exactly Do You Do Again?" You can get the whole article when you go to http://nightingale.com/Newsletters/495.aspx
And for those of you who don't know, T. Harv Ecker is also the author of "Secrets of The Millionaire Mind" which explores why you have a financial blueprint that will keep you stuck only making a certain amount of income and nothing more...unless you change it.
T. Harv Ecker will show YOU how you CAN: